Recent Projects

SmartWitness – KP2 Product Reveal Video


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Inspirations and Processes Behind Creating Corporate Product Videos.

Above is the full KP2 product reveal video we were commissioned to produce for a company called SmartWitness. This was Tweeted out during their appearance at ‘The CV Show’ at the NEC, Birmingham. We are also currently working on an extended post-reveal video to come soon.

At the start of this recent project, we were approached with the idea of creating an “Apple style product video” for their new connected camera, the KP2. The main goals were to help sell the “beautiful design” of the product alongside it’s technological aspects, below you can find some examples of videos from Apple and Microsoft used as inspiration:

As you can see from this Apple Blink video, some inspiration has definitely been taken from this concept. As a teaser video, it is important to hone in on the core key points required to covey to potential buyers of the KP2 product. Where as with this video is very fast paced and in your face, we wanted a more slow paced and elegant approach.

With this Google Pixel video (which most of you have probably seen multiple times at your local cinema), this incorporates more of the tempo and feel that we wanted to get across in our KP2 video. Along with some really beautiful CADCAM shots, we also created some beautiful physical studio shot images to display a mix of styles.

KP2 Launch Video Edit Suite

Above is a visualisation of the edit suite during the video’s first draft, during the initial process of the edit it was important to layout clear beats and text placeholders in order to get the timing and rhythm of the video organised. Then it was a case of collecting and inserting footage from multiple shoots (product shots, in situation and CADCAM).

Whilst obviously the fine details of this process are infinitely more complicated than this, we feel it is both interesting and of value to our current/potential clients to have an insight into our creative processes (content and technical). Once all the footage was selected and roughly in place, it then became a chess match process of timing and re-timing.

Find out more about SmartWitness at: http://smartwitness.com/uk/

Written by Michael J. Beech (Head of Post-production)

 

Recent Projects

Inside the Video: Winter Wonderland – Abzorbed Events


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Last September we were commissioned by our good friends over at Abzorbed Events to film their Premier Winter Wonderland event, which was set to be held at the Kings Hall.

Having worked with Abzorbed many times before, namely on events such as an Evening with Robbie Fowler, we were immediately excited by the prospect. Abzorbed Events truly push the boundaries of what events can and should be, this in return also pushes us to be more creative when approaching how to film and construct promotional video content.

The video itself is built up of 5 key sections:

  • Setting the scene – pretty, shallow depth of field shots, capturing the detail of the room before guests arrive.
  • Interactions of guests mingling upon arrival.
  • The entrance of guests alongside the main show, this is where we start to use an OSMO camera, allowing us to create hyper lapses as we travel around the tables.
  • Snow canons mixed with slow motion dancing (to really emphasise the effect of snow falling during the party).
  • Testimonials, some short but snappy comments post-event to help convey the evening.
screen-shot-2017-02-20-at-13-27-17
Image from the Winter Wonderland edit suite.

These were the core aspects we wanted to focus on going into the event, and we believe that the way we were able to cut these together really helps portray how breathtaking and enjoyable of an event this was. Congratulations to all at Abzorbed Events for pulling it off!

If you’re interested in booking up for next year’s Winter Wonderland, we suggest you get in touch with Abzorbed and enquire early to avoid disappointment:

www.abzorbed-events.co.uk

To find out how we can help your business promote itself, create promotional event videos (such as this Winter Wonderland video), or for any other needs simply contact us.

Written by Ben Chapman
Edited by Michael Beech
Recent Projects

Inside the Video: Teletrac Navman – Road Haulage (Part 3)


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We were recently commissioned by the newly re-branded Teletrac Navman (former companies Teletrac and Navman Wireless combined) to produce a series of videos highlighting the benefits of their vehicle tracking software, focusing on how it can help businesses not only save money but become safer.

This video (part three of three) is the concluding part of the Road Haulage topic and provides more detail from Telematics expert Oliver Falconer. Watch as Oliver discuss the driver behaviour monitoring tools provided by Navman’s state of the art technology, whilst also explaining how they can help save your business money and also increase customer satisfaction.

This topic in particular (road haulage) was a significant chunk of the script we had prepared beforehand, and thus was split into three separate parts during the post-production process, this video being part three.

One of the main reasons for doing so was to keep these videos at around the one minute mark, as the plan for these videos is to be used in an e-mail campaign for Teletrac Navman to send out to their potential clients, thus requiring them to be viewable in bite size segments and not 2-3 minute pieces.

Check back next week for a new video on a different topic, Passenger Transport. We will also share each video via our social media channels as they’re released (YouTubeFacebookTwitter) as well as right here on our blog.

To get in touch with how we can help your business promote itself, create targeted e-mail campaigns using video (such as this Teletrac Navman series), or for any other needs simply contact us and we’d be more than happy to start a conversation as to the best possible way we can help you or your business.

Written by Michael Beech

Recent Projects

Inside the Video: Teletrac Navman – Road Haulage (Part 2)


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We were recently commissioned by the newly re-branded Teletrac Navman (former companies Teletrac and Navman Wireless combined) to produce a series of videos highlighting the benefits of their vehicle tracking software, focusing on how it can help businesses not only save money but become safer.

This video (part two of three) focuses on Road Haulage and provides detail from Telematics expert Oliver Falconer, watch as Oliver discuss productivity levels and how they can be increased through this technology, helping road haulage businesses become more successful and cost effective.

We filmed this series of videos at Teletrac Navman’s offices in Newcastle-Under-Lyme, we also invested in a teleprompter unit specifically for this project to help keep our telematics experts stay on message during the six hours of shooting, as well as making use of time more efficiently for both companies.

This topic in particular (road haulage) was a significant chunk of the script we had prepared beforehand, and thus was split into three separate parts during the post-production process, this video being part two.

One of the main reasons for doing so was to keep these videos at around the one minute mark, as the plan for these videos is to be used in an e-mail campaign for Teletrac Navman to send out to their potential clients, thus requiring them to be viewable in bite size segments and not 2-3 minute pieces.

Check back next week for part three of the Road Haulage video, we will also share each video via our social media channels as they’re released (YouTube, Facebook, Twitter) as well as right here on our blog.

To get in touch with how we can help your business promote itself, create targeted e-mail campaigns using video (such as this Teletrac Navman series), or for any other needs simply contact us and we’d be more than happy to start a conversation as to the best possible way we can help you or your business.

Written by Michael Beech

Recent Projects

Inside the Video: Teletrac Navman – Road Haulage (Part 1)


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We were recently commissioned by the newly re-branded Teletrac Navman (former companies Teletrac and Navman Wireless combined) to produce a series of videos highlighting the benefits of their vehicle tracking software, focusing on how it can help businesses not only save money but become safer.

This video (part one of three) focuses on Road Haulage and provides detail from Telematics experts Oliver Falconer and Adam Lamont, watch as they discuss how fuel savings and three-pronged strategies (for driver behaviour) help to make road haulage businesses become more successful and cost effective.

We filmed this series of videos at Teletrac Navman’s offices in Newcastle-Under-Lyme, we also invested in a teleprompter unit specifically for this project to help keep our telematics experts stay on message during the six hours of shooting, as well as making use of time more efficiently for both companies.

This topic in particular (road haulage) was a significant chunk of the script we had prepared beforehand, and thus was split into three separate parts during the post-production process, this video being part one.

One of the main reasons for doing so was to keep these videos at around the one minute mark, as the plan for these videos is to be used in an e-mail campaign for Teletrac Navman to send out to their potential clients, thus requiring them to be viewable in bite size segments and not 2-3 minute pieces.

Check back next week for part two of the Road Haulage video, where we will delve deeper into the shooting/editing process behind this video series. We will also share each video via our social media channels as they’re released (YouTube, Facebook, Twitter etc.) as well as right here on our blog.

To get in touch with how we can help your business promote itself, create targeted e-mail campaigns using video (such as this Teletrac Navman series), or for any other needs simply contact us and we’d be more than happy to start a conversation as to the best possible way we can help you or your business.

Written by Michael Beech

Recent Projects

Inside the Video: Big Narstie @ Sankeys MCR


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Friday the 19th of February we filmed Big Narstie’s performance at Sankeys nightclub. The club was literally sold out, packed full of eager fans waiting to see him.

The evening started out slowly with people trickling in, until around midnight when hundreds of people poured in. That was the moment we realised it was going to be a busy night, everyone was clearly looking forward to seeing Craig David’s protege.

Our aim for the night was to shoot a “sexy”, slick 1-2 minute promo video. Personally we were also looking forward to fully testing out our new camera (the GH4) and it’s low light capability (which was definitely achieved), as well as shooting lots of slow motion.

We started out by shooting some safety shots, people entering, wides, close ups, mids etc. before moving onto shots of people at the bar areas, smoking areas and really started focusing on the build up of the crowd. It was extremely dark within the club and this very much tested the camera to the limit, but some interesting shots were achieved (intermittent strobe lighting meshed with slow-motion).

Big Narstie arrived into the performers area, everyone wanting to talk to him. He was hilarious as we had been fore-warned, but also much of what he said probably shouldn’t be repeated. He came across as incredibly supportive, even agreeing to take a photo with a local t-shirt producing company and their recent work.

When he arrived on stage the room almost exploded with excitement, everyone was crowded around so tight that the room began to feel like a sauna (with Big Narstie even removing his shirt at one point). Whilst working hard to capture what was needed for the video, it was also interesting to hear what Big Narstie had to offer. Personally we found ourselves preferring his individual work compared with the music he’s become famous for (collaborating with Craig David for example), and even though he’s not really our cup of tea music wise it’s impossible to ignore the obvious talent he possesses.

Written by Ben Chapman

Edited by Michael Beech