We were recently commissioned by the newly re-branded Teletrac Navman (former companies Teletrac and Navman Wireless combined) to produce a series of videos highlighting the benefits of their vehicle tracking software, focusing on how it can help businesses not only save money but become safer.
This video (part one of three) focuses on Road Haulage and provides detail from Telematics experts Oliver Falconer and Adam Lamont, watch as they discuss how fuel savings and three-pronged strategies (for driver behaviour) help to make road haulage businesses become more successful and cost effective.
We filmed this series of videos at Teletrac Navman’s offices in Newcastle-Under-Lyme, we also invested in a teleprompter unit specifically for this project to help keep our telematics experts stay on message during the six hours of shooting, as well as making use of time more efficiently for both companies.
This topic in particular (road haulage) was a significant chunk of the script we had prepared beforehand, and thus was split into three separate parts during the post-production process, this video being part one.
One of the main reasons for doing so was to keep these videos at around the one minute mark, as the plan for these videos is to be used in an e-mail campaign for Teletrac Navman to send out to their potential clients, thus requiring them to be viewable in bite size segments and not 2-3 minute pieces.
Check back next week for part two of the Road Haulage video, where we will delve deeper into the shooting/editing process behind this video series. We will also share each video via our social media channels as they’re released (YouTube, Facebook, Twitter etc.) as well as right here on our blog.
To get in touch with how we can help your business promote itself, create targeted e-mail campaigns using video (such as this Teletrac Navman series), or for any other needs simply contact us and we’d be more than happy to start a conversation as to the best possible way we can help you or your business.
Written by Michael Beech